Trent Lyle
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PUMA

AGENCY: co:collective

ROLE: Account Supervisor

DELIVERABLES: Brand & Comms Strategy, Digital Video

As PUMA’s strategic partner, we helped them define a unifying brand quest to drive an integrated storydoing approach from product platforms to product launches. I was brought in to help drive projects forward including seasonal product comm strategies and GTM plans, development of stories behind their highest priority products, and led production of multiple PUMA internal videos.

 

TEAMSPORT, SPORTSTYLE, + RUNNING & TRAINING

We defined PUMA's go-to-makret strategy across flagship business units, product categories, and targeted demographics. We conducted global research and persona development, designed content; defined retailer and ambassador strategies; and established partnerships, collaborations and influencer relationships.

 

IMPACT

  • #1 Marketer of the year (2017) by Footwear News

  • #1 Fastest growing sports brand in North America (2019)

  • 36% stock growth from 2018-2019

  • 15% topline revenue growth 2018-2019

  • Our multi-year partnership led to $6B in profit and the best year in PUMA's history