AGENCY: Piggyback
ROLE: Account Director, Social Strategist
DELIVERABLES: Branding, Social Strategy, Digital, Social
IMPACT
-Developed multi-channel 'Cavit Saucy Pizza Showdown' to bring new, young consumers to the brand. Reached 24M+ people w/ 7M+ video views, 120K profile visits & 4K+ new followers w/ $400K media in 2 mths (90% of views/engagements from desired audience)
